We need help clarifying Rockettech’s identity. Before we spend another dime advertising, we need to establish who we are at the core, and communicate this clearly to the customer through all channels.
As a student ran company providing web design and video production, Rockettech still has an identity crisis.This is the most important part of what we learned in a recent video call with marketing professional Kathryn Landa from the Russ Reid marketing company in Altadena, CA. The irony is that we have an "Identity" poster hanging behind us in the call. The call was arranged through Nepris, a website that helps schools connect with professionals for mentoring.