By the members and director of Rockettech
We need help clarifying Rockettech’s identity. Before we spend another dime advertising, we need to establish who we are at the core, and communicate this clearly to the customer through all channels.
As a student ran company providing web design and video production, Rockettech still has an identity crisis.This is the most important part of what we learned in a recent video call with marketing professional Kathryn Landa from the Russ Reid marketing company in Altadena, CA. The irony is that we have an "Identity" poster hanging behind us in the call. The call was arranged through Nepris, a website that helps schools connect with professionals for mentoring.
Landa was provided some questions in our Nepris posting beforehand, such as “How can we differentiate from competitors?” and “How can we brand ourselves in a professional light despite the ‘student’ and ‘high school’ labels?”. Landa provided insight into those questions and more by visiting our website rockettech.org beforehand and contrasting our lack of clarity with a site like MichaelHyatt.com which the user immediately knows what he’s about.
She also pointed out that we spend the majority of our time making our clients look good, but need to spend more time making our own website look better.
Finally, Landa made a point that should supercede all others, and that is to create a quality service before worrying about advertising and other visuals.
We now have a very clear set of objectives for Rockettech thanks to Landa:
Discuss as a company what our identity is (services, brand messaging)
Reflect this identity through a web site redesign
Advertise more through “new media” channels like search engines and less through “old media” like tv and newspaper.
A sincere thank you goes to Kathryn Landa (katlanda.com) for taking time to speak to our company. We will be following up with her once we’ve taken the necessary steps she recommended to get some more feedback. Thanks Kat!
We thrive on "donations" that are earned through professional quality work. Our entrepreneurial spirit drives our activities during class times, not tests.